Client Resources



+ The Basics

How will we communicate?

  • I will communication through email initially, until we set up a call, and I get us set up on Asana the PM (project management) tool I prefer to use. It is really helpful to keep all communication, files, due dates and progress updates in one place. It is free so don't worry about signing up for it, I will invite you!
  • On days there are presentations, we will schedule a call. If your local and it's benefitial for us to meet up, we will get together at a collaborative space like a cafe or restaurant.

Hours I am available for calls and meetings:

  • Monday | 9:00 - 5:00 pm
  • Wednesday | 9:00 - 5:00 pm
  • Friday | 9:00 - 5:00 pm

Central Standard Time


What platform will you build my website on?

I'll use Squarespace to build your site. It's easy, fun and simple for you to use on your own when the design process is finished. Head this way to read up on why Squarespace is the best option for your website!

How much does Squarespace cost?

Design Shop MPLS is a Squarespace Circle Member. This means you get 20% off your first year of Squarespace when you choose annual billing (for new Squarespace users only). Check out Squarespace prices here.


Nope, you can buy your domain directly through Squarespace. However, if you already have a domain somewhere else (like GoDaddy), that's cool too. I'll just redirect your domain to your Squarespace website!


Yes, I offer business systems, print collateral, package design, product design, and last but not least environmental design. Just let me know if there's anything extra that you're interested in and I'll send you a quote!


I could schedule a consultation call with you this week.

+ Design Terminology


  • A collection of concepts, ideas, and emotions that encapsulate your company’s values and ethos. A brand is a mix of all the fine conceptual details that make up the company, from the content the brand promotes, the way employees talk, the words used, the values upheld, etc.

Brand Identity

  • The visualization of your brand (see definition above) in a way that represents the values, content and ethos of the company. This can include things like a logo, business cards, letterheads, uniforms, packaging design, etc.


  • A type of logo where the name of the company designed in a visual way. Think of brands like Google, Ikea, Disney.


  • A type of logo design where a symbol is used in place of the company name, i.e. the Apple logo. Brandmarks are commonly accompanied by a logotype, but not always.


  • A mood board is a type of collage consisting of images, text, and samples of objects in a composition. They will provide you a sense of the creative direction your brand could go in. It is used as inspiration, not intended as your actual design.


  • Brand collateral includes printed items like business cards, brochures, direct mail, letterhead, envelopes and fliers.


  • Knowing which format to create your project in is very important so it in the proper format from the start. This refers to size, how it will be printed, or program in which it needs to created, so that you can use it as successfully as possible going forward.


  • The artistic arrangement of type in a readable and visually appealing way. Typography usually concerns the design and use of various typefaces in a way that helps to better visually communicate ideas.

Color Palette

  • A collection of colors that are cohesive and represent the vibe of your brand. You will be using these in all aspects of your brand.


  • The CMYK color model (process color, four color) is used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black).


  • (Red, Green, Blue) is the coor model used in digital design.

Pantone Colors

  • The ‘Pantone Matching System’ is a standardized system of colors for printing. Every Pantone shade is numbered, making it much easier for printers to reference and identify exact shades of color.


  • The amount of detail an image has. Generally speaking, the higher your resolution, the better your images appears, and the more detail is rendered. Whereas lowwer resolution images or graphics tend to appear blurry, pixelated or muddy.

Stock Photography

  • A professionally shot photograph available online for licensing. Stock photos are usually used in lieu of hiring a photographer, or if a designer cannot access the images they need from their own inventory of photographs.

Lorem Ipsum

  • Also known as ‘dummy copy’, lorem ipsum is a generic filler text used when the real text is not available. It’s used as placeholder text to demonstrate how a design will look once the real body copy has been included.