Our Complete Brand Ignition bundle is designed to magnify your brand's visibility.

This package is for business owners aiming to establish a strong online presence and leave a lasting impression. We'll build a solid brand foundation, craft a unique identity, and create a visually stunning and functional website. Our welcome page outlines the process, timeline, and what to expect at each stage of the project.

Our Process

Discovery and Strategy: We'll start with an in-depth exploration of your brand vision, goals, and audience to lay a solid foundation for the rest of the project.
Creative Concept Development: We'll develop mood boards and creative directions that capture the essence of your brand and align with your vision.
Logo Design: We’ll craft a unique and memorable logo that serves as the cornerstone of your brand identity.
Brand Identity Design: We'll expand on the logo design to create a comprehensive brand identity package, including color palettes, typography, and brand elements.
Brand Messaging: Crafting compelling brand messaging and tone of voice that resonates with your target audience and communicates your brand values effectively is next.
Supportive Brand Assets: We'll create additional brand assets such as copywriting, a more in-depth brand guideline, and social media skinning to enhance your brand presence.
Website Design + Development: Up next I’ll design and develop a stunning website that not only looks great but also delivers an exceptional user experience.
Finalization and Delivery: We'll ensure everything is polished to perfection before delivering the final assets to you, We will also walk you through your new website front and back and get you ready to implement your brand across all platforms.

a past real estate clients website page designs

The Nitty Gritty

Timeline:

Weeks 1-4: Discovery, Strategy, Creative Concept Development, Logo Design, and Brand Identity Design.
Weeks 5-8: Brand Messaging, Supportive Brand Assets, Website Design + Development.
Weeks 9-12: Finalization and Delivery.

You’ll find a break out of the detailed timeline below.

Client Deliverables + Deadlines:

To ensure a smooth and successful collaboration, I kindly request your timely feedback and input throughout the project. Below are the key deliverables and deadlines for each phase:

Discovery and Strategy (Weeks 1-4):
- Complete your Branding Homework (questionnaire) before we have our Kick Off Call.
- Review and provide feedback on presented mood boards by mid Week 2.
- Review and provide feedback on initial logo concepts by the end of Week 3.
- Review and provide feedback on refined logo system, color palette and typography system by the end of Week 4.
Brand Messaging and Supportive Brand Assets (Weeks 5-8):
- Review and provide feedback on brand messaging development by the end of Week 5.
- Collaborate on the development of supportive brand assets by the end of Week 6.
Website Design + Development (Weeks 5-9):
- Website content collection and Squarespace Template selection by end of Week 5.
- Review and approve website content focusing on copy writing, graphic design and imagery selection by end of Week 6.
- Review and approve website navigation structure, page organization by end of Week 7.
- Website page flow and design feedback by end of Week 9.
Finalization and Delivery (Weeks 10-12):
- Review final refinements and approve by end of Week 10.
- Approve final deliverables, including the comprehensive brand guideline and completed website, by the designated deadlines.
- Final payment due on last day before ownership is transferred over.

Your timely involvement and feedback are crucial to meeting project milestones and ensuring the successful realization of your brand vision. Should you have any questions or concerns regarding the deliverables or deadlines, please don't hesitate to reach out to us.

Investment:

This inclusive package starts at $14,000; Split in to 2 or 3 payments, which ever you prefer.

Communication:

We value clear and open communication throughout the project. Feel free to reach out with any questions or concerns at any stage. kate@designshopmpls.com

This is Our Project Timeline, we try to abide by it as close as possible but depending on your project timing things may vary slightly.

  
  
  Brand Essentials Calendar
  


  Brand Essentials Calendar
  
    
        Week
        Monday
        Tuesday
        Wednesday
        Thursday
        Friday
      

    
        Week 1
        Initial Meeting
        Research and Analysis
        Strategy Development
        Mood Board Development
         Creative Direction Development
      

        Week 2
        Brand Foundation and Creative Direction Presentation
        (Client Feedback)
        Logo Development
        Logo Development
        Logo Development
      

        Week 3
        Logo Development
        Logo Development
        Logo Development
        Logo Presentation
        (Client Feedback)
      

        Week 4
        Logo Refinements
        Logo Refinements, Color Palette, Typography System
        Cont.
        Presentation
        (Client Feedback)
      

        Week 5
        Refinements; Messaging Development
        Cont.
        Brand Elements
        Cont.
        Cont.
      

        Week 6
        Presentation
        (Client Feedback)
        Final Revisions
        Cont.
        Final Revisions 
 (Approval)
      

  

Week	Monday	Tuesday	Wednesday	Thursday	Friday
Week 1	Initial Meeting	Research and Analysis	Strategy Development	Mood Board Development	Creative Direction Development
Week 2	Brand Foundation and Creative Direction Presentation	(Client Feedback)	Logo Development	Logo Development	Logo Development
Week 3	Logo Development	Logo Development	Logo Development	Logo Presentation	(Client Feedback)
Week 4	Logo Refinements	Logo Refinements, Color Palette, Typography System	Cont.	Presentation	(Client Feedback)
Week 5	Refinements; Messaging Development	Cont.	Brand Elements	Cont.	Cont.
Week 6	Presentation	(Client Feedback)	Final Revisions	Cont.	Final Revisions (Approval)

  
  
  Brand Essentials Bundle Project Calendar
  


  Website Design and Development Calendar
  
    
        Week
        Monday
        Tuesday
        Wednesday
        Thursday
        Friday
      

    
        Week 5
        Website Content Collection
        Cont.
        Cont.
        Present Suggested Squarespace templates
        (Client Review and approval)
      

        Week 6
        Website Content Creation
        Website Content Creation
        Website Content Creation 
        Website Content Creation
        (Client Review and approval)
      

        Week 7
        Website Outline + Wireframes
        Cont. 
        Concept Layout + Page Flow 
         Cont. 
        Cont. 
      

        Week 8
        Page Design + Development Cont.
        Cont.
        Cont.
        Cont.
      
Week 9
        Page Design + Development
        Cont. 
        Cont. 
        Website Review Meeting
        (Client Feedback)
    

        Week 10
        (Client Feedback)
        Revision Round 
         Cont.
        Website Revision Meeting 
        (Client Review)
      

        Week 11
        Functionality Testing
        Cont. 
        SEO
        SEO
        SEO
          

        Week 12
        Website Button Up and Delivery Week
        Cont.
        Cont.
        (Final Payment Due)
        Offboard and Transfer Ownership
      

  

Week	Monday	Tuesday	Wednesday	Thursday	Friday
Week 5	Website Content Collection	Cont.	Cont.	Present Suggested Squarespace templates	(Client Review and approval)
Week 6	Website Content Creation	Website Content Creation	Website Content Creation	Website Content Creation	(Client Review and approval)
Week 7	Website Outline + Wireframes	Cont.	Concept Layout + Page Flow	Cont.	Cont.
Week 8	Page Design + Development	Cont.	Cont.	Cont.	Cont.
Week 9	Page Design + Development	Cont.	Cont.	Website Review Meeting	(Client Feedback)
Week 10	(Client Feedback)	Revision Round	Cont.	Website Revision Meeting	(Client Review)
Week 11	Functionality Testing	Cont.	SEO	SEO	SEO
Week 12	Website Button Up and Delivery Week	Cont.	Cont.	(Final Payment Due)	Offboard and Transfer Ownership

Next Steps

1. Homework: Please fill out these two questionnaire so we can collect your thoughts and I can gain insight into your business and vision:
1. Branding Questionnaire
2. Website Questionnaire

2. Discovery Call/Zoom Meeting: Schedule a meeting to discuss your brand vision, project scope and overall goals.

Schedule Meeting

3. Proposal, Contract and Down Deposit: Once I understand the overall scope of your project, I will provide you with a proposal outlining the project details, when accepted you’ll be required to pay a 50% down deposit. I will then send over a simple contract to sign and we will schedule your project in our calendar!

4. Kick Off Call/Zoom: When it's time to start your project, we'll schedule a meeting to revisit the details, answer any last-minute questions you may have, address any remaining questions on our end, and then get started!