Our Services

OUR CAPABILITIES

Brand Strategy

Your Brand Strategy is like a long-term plan for a brand to achieve its goals and stand out in a crowded marketplace.

It involves creating a personality, audience, and value proposition for the brand, and making sure everything about the brand - from its messaging to its visuals and marketing tactics - all work together.

A good brand strategy is key for building customer loyalty and growing a brand’s market share. It requires research and analysis to stay on top of trends, and is an important part of a brand’s overall success.

+ Naming
+ Brand Foundation
+ Competitive Analysis
+ Target Audience 
+ Brand Discovery
+ Brand Look & Feel
+ Brand Messaging

Brand Identity

Our comprehensive brand identity package includes everything you need to set yourself up for success - multiple orientations of a logo, logo mark, and logotype, plus brand assets like color palette, typography, patterns, and even iconography or photography if needed. Think of it as a toolkit that will help you and your company create a strong and consistent brand identity that stands out from the competition.

And to make sure you’re always on point, we’ll provide a helpful brand guideline that keeps all your branding consistent and cohesive. With our brand identity package, you’ll have everything you need to take your brand to the next level!

+ Logo Suite
+ Brand Assets
+ Color Palette
+ Typography System
+ Patterns
+ Iconography
+ Photography Direction

Collateral Design

A strong brand is more than just a logo - it’s about creating a consistent, memorable experience across every touch point.

That’s why we offer custom collateral design packages that cover all the bases, from a simple business system to making a splash at a trade show or showing off your brand pride with custom swag. Our designs will make your brand stand out and get your message across loud and clear.

+ Marketing Pieces
+ Print Collateral
+ Packaging
+ Presentation Templates
+ Business Suite
+ Social Media Templates

Environmental Design

We help create stunning physical designs that capture the essence of your brand. From striking storefronts to captivating wall art, we’ll help you create an unforgettable experience for your customers and employees.

We can also assist with way-finding, space styling, and any other physical design needs you may have. Let us help you transform your space and set your brand apart!

+ Website Strategy
+ Design + Development
+ Information Architecture
+ Content Planning
+ Website Copywriting
+ User Flows
+ Responsive Designs

Website Design + Development

We believe in the importance of a strong online presence. We offer a range of services to help you achieve just that, including website consultations, design, and development. We specialize in custom Squarespace sites.

We’ll work with you to create a website that is visually stunning and easy to use, and we provide training sessions to ensure you have the tools you need to manage your site going forward.

Let’s work together to establish a successful online presence for your business.

+ Moodboards
+ Space Planning
+ Procurement
+ Graphic Design
+ Feature Wall Design
+ Signage + Wayfinding
+ Install + Styling
Red and pink brand pattern with lightning bolts, wings and graphic arches

Common Investment Bundles

Design-intensive coffee cups featuring surf logo

Design Intensive

  • Branding :

    • Primary + Secondary Logo

    • Logo Color Palette

    • Typography Pairings

    • Pattern or 1 Custom Illustration

    • 1-2 Refined Call-to-Actions or Brand Message

    Or:

    Collateral Build out :

    • Content organization

    • Layout & Design

    • Preparing files for either print or digital

    • Final Files

    Or:

    Simple Website :

    • Simple Squarespace site

    • Design of 4-5 pages

    • SEO not included

  • 1 Week (7 Days)

    Following our brand consultation, I'll spend 5 days developing your designs a d presenting them. During the final 2 days, we'll make any necessary edits and refinements. By day 7, you’ll have everything you need to thrive!

  • $3,600

Sample of Hallah Company's Brand Essentials Bundle showcasing logo, packaging, and branding materials.

Brand Essentials Bundle

    • Brand Strategy Deck

    • Mood Boards + Creative Direction

    • Logo Concept with practical Applications + 2 Revisions

    • Logo Suite; Primary, Secondary + Logo Mark

    • Color Palette

    • Typography Pairings & Hierarchy

    • Brand Pattern &/or Graphic Elements

    • Brand Messaging + Tone of Voice

    • Brand Style Guide

  • 4-6 weeks

  • This well rounded starter package starts at $7,000

    Split in to 2 payments

Complete brand ignition: brand identity, marketing materials, and website design by Design Shop MPLS.

Complete Brand Ignition

    • Brand Essentials Bundle Plus

    • Supportive Brand Assets

    • Copy Writing

    • A more in-depth Brand Guideline

    • Website Design + Development

    • Social Media Skinning

    • Business Suite

  • This bundle can take anywhere from 8-12 weeks

  • This inclusive package starts at $14,000

A-la-carte add-ons: Explore our customizable options for enhancing your project.

A La Carte Add-Ons

    • Additional Collateral Items of your choosing:

      • Business Suite

      • Social Media Templates

      • Presentation Template

      • Menu/Print Design

      • Swag Design

      • Marketing. Materials

      • Packaging System

      • Interior Planning + Sourcing

  • Timing will vary depending on your needs.

  • Price will vary depending on your needs. A custom quote will be provided after our consultation call.

THE RESULTS

“My experience with DSMPLS was wonderful. From the start to the final delivery (and beyond!), I could not have been more impressed. It's nerve wracking to start a brand concept from a small idea, and Kate makes it so easy for the client. From creative questioning to uncover some deep meaning behind a brand, to inspiration pics to capture the essence - it felt like no stone was unturned, and things were thought about that I wouldn't have even considered. Communication, Design, Deliverables, everything…above and beyond. She is a unicorn in her field.

It's really wonderful to be so proud of your brand that you want to put it EVERYWHERE! It definitely allowed our niche to shine through.”

— Allie Carlson, Oak House Group | Design Intensive
Allie Carlson, satisfied client, along with her testimonial.

THE RESULTS

“Kate's work was nothing short of extraordinary, earning a perfect '12 out of 10' rating from us. Her expertise in developing a complete brand identity across various platforms, from our website and social media to apparel, vehicles, and more, exceeded all expectations. The impact on our business has been profound, with a cohesive strategy that resonates with customers, prospective employees, vendors, and everyone in between. Kate's personalized yet professional approach, coupled with her promptness and unwavering commitment to quality, makes us wholeheartedly recommend her services.”

— Scott Whitmore, Whitmore Inc. | Complete Brand Ignition
Whitmore Inc. Website Landing Page with owners and employees, accompanied by a satisfied client testimonial.

THE RESULTS

“Working with Kate was great! She really brought our brand and website alive. Kate did a great job at connecting the inspiration to the final product and really hi-lighted and showcased the brand. She included detailed personal touches and made us proud to show off our new branding and website. Also we loved the extra graphics!”

— Morgan Zaragoza, Morgan's Broth & Buns | Brand Essentials Bundle
Morgan, baker at Morgan's Broth and Buns, along with a glowing testimonial.
Workspace with computer showcasing design sample of collateral design, Minneapolis

Let's do this.

Let's do this.